About me
I started designing products back in 2013. Back then I was a developer too, end-to-end design & building:
- 2013 - StoneAcre (B2C, Motoring)
- 2014 - Plusnet (B2C, ISP)
- 2015 - Irwin Mitchell (B2C, Law)
- 2017-20 - SoloProtect (B2B, Security, SaaS)
I started specialising in 2020, focusing on B2B SaaS, complex problems and building lean research into fast moving teams.