Chameleon Agents
The next wave of companies were thinking differently about building products. I led the project to investigate and prototype what "next" looks like for this company.
Early 2025
Summary: we foresaw that the next wave of companies were thinking differently about building products. I led the project to investigate and prototype what "next" looks like for this category and the company.
Situation
- In the age of AI, Chameleon’s product was starting to feel ‘legacy’.
- We could see that the new wave of ‘AI native’ companies would not need our current product.
Task
- Understand how AI native customers were doing product onboarding, contextual nudges and surveys and building product.
- Understand how to use the power of Agents to reinvent the current product.
Action
- I ran a 2 week research project with Growth PMs.
- I designed a way to integrate agents work into the existing Chameleon product.
- I prototyped an entirely new product that took an AI native look at the problem of in-app engagement and dispensed with some of the legacy assumptions.
- I identified a ‘beachhead’ product we could ship to address a need quickly.
Result
- Confirmed a clear strategic problem for the company.
- Designed a product that could be built quickly and tested with the target group.
- Designed improvements to deliver value in the current product by allowing users to create Agents to run, optimise and act on surveys.
